Your network andprospects don’t actually care about your techniques.4

Your network andprospects don’t actually care about your techniques.4. You want to give themsomething to hang onto and think about. They just want to know youcan help fix the problems. But spelling this outis what helps you connect with people who have these issues. Make a list of the problems you solve and the emotional statesyou address.Your goal is to come China Hospital Elevators Company up with lots of specifics about theirissues and the emotions and mental states that go along with the problems. Make it easy for yournetworking partners and you will generate more referrals and better results.

Write another list of the end benefits your clients can expectfrom working with you.Your Client Attraction Assignment1..Being as definitive as possible is the key to helping yourfellow networkers think of leads for you.Most people in networking groups want to help you, knowing thatyou will help them too. This is also trueof being detailed regarding the particular industry you serve and the specificprofessionals within that area.2. Something will trigger aperson, making him or her say, “Oh my, that’s just what my friend Suzie wastalking about!” And that’s how you get a referral. When you getdetailed with what is going on for your target audience, it will be easier tojog your networking colleagues’ mental rolodexes.3. Finish with the end benefits that people get whenthey work with you and you’ll have a hard-working elevator speech. Look back to review your pull marketing questions and answers.

That will also help you stand out fromothers in the group who may be talking in generalities.When you can tap into your ideal clients’ problems and feelings,it can go a long way to help others think of who might need your services. Here’s how to make it easy for them.Now, to create the elevator speech, remember you’ll want to talkabout the solutions and not your actual methods.Start by coming up with answers to your pull marketing questionsfrom the Client Attraction system.Or if you haven’t done this exercise yet, this is a good time to get started. Craft or revise your elevator speech to help your networkingcontacts and colleagues think of referrals and prospects who could benefit fromworking with you.Sometimes people tend to gloss over what is really happening fortheir ideal clients and the problems they face.Thinkabout:- What problems do your ideal clients have?- What issues do they need to solve to get to the next level?- What blocks do they encounter in trying to achieve their goals?- What makes them unhappy?Write all your answers down